The legendary Neil French once said, “The first rule of humour in advertising. Be funny!” When Yatra.com approached us to create branded content that would engage audiences, we were like – How can we do […]
Dec 12 is an important day for every social media agency in the country. After all, it’s the birthday of Indian cinema’s greatest superstar, Rajinikanth. We brainstormed about how to leverage this moment-marketing opportunity for […]
People often ask us where they can see all the TVCs and films we have done. Just visit our Youtube channel. It has stories that’ll make move you.. Be it the Violinist from Policybazar or […]
Let’s study Pablo Picasso’s bulls – something that once seen, cannot be forgotten. The Bull is a series of 11 lithographs created around Christmas in 1945. He started from flesh and bones – an image of a bull, […]
Take a short tour of the Scarecrow M&C Saatchi office at Ballard Estate, South Mumbai. Featured in French design magazines and shoots, enjoy! .
Scarecrow M&C Saatchi’s new campaign is for America’s No. 1 Hair Removal brand – NAIR. Featuring fashion icon, Mrunal Thakur and a peppy youth anthem with an empowering message, it’s getting good traction on digital […]
Teflon is to surface coatings what Lewis Hamilton is to F1. It is omnipresent and is everywhere, on cooking pans, on needles (to reduce pain) and is being considered by NASA for a coating for […]
On August 15th, we released a digital film for Policybazar. It featured an unlikely protagonist – an old violinist who plied his trade on the streets of Kolkata. Within 24 hours, the film went viral […]
Scarecrow was born in 2010. We always looked at ourselves as a challenger brand. Our strengths were creativity, passion and a capacity to work hard. Soon enough, we realised that there were takers for what […]
QUOTES WE LOVE:
always remember that a very good sardine is always preferable to A not that good lobster.Ferran Adria
FreshLook is the coloured cosmetic lens leader in India. It is a power brand of Alcon, the world’s largest eyewear company. The challenge was to find a role for FreshLook in the life of a […]
Sony Sports is India’s leading sports broadcaster. It has an impressive bouquet of properties across sports, including cricket. The marketing objective was to create an emotional bond with the cricket fan that goes beyond watching […]
Comedy is hard. It’s lot of hard work and timing and crafting and rehearsals. At Scarecrow, we know how to make people laugh. We are the funny guys of advertising. Humour build brands and here […]
Life is all about relationships. Helping each other and supporting each other. And it all comes together beautifully in the end, like this video shows!
Australia was the host nation for the ICC T20 World Cups. In a run up to the event, we created a campaign for Tourism Australia called – ‘Experience the game and beyond’. It targeted passionate Indian […]