Sony Sports is India’s leading sports broadcaster.
It has an impressive bouquet of properties across sports, including cricket.
The marketing objective was to create an emotional bond with the cricket fan that goes beyond watching only India’s matches.
The Sony Team already had a powerful idea in place – Love for cricket knows no boundaries.
So we knew we were starting off from a strong position.
Next, we needed a story to bring this thought to life.
That’s when we stumbled upon Charles Rao!
To discover who he is, just watch the film.
It’s a tribute not to the real cricket fan but also the power of storytelling!